Justin Bieber

Justin Bieber is a celebrity fragrance brand built around the Canadian singer of the same name, whose debut scent Someday launched in 2011. According to coverage in Forbes, the Someday fragrance business was acquired by beauty company Elizabeth Arden after Someday became the top selling new perfume of 2011 in the United States. Fragrance databases such as Fragrantica list Justin Bieber as a perfume brand with multiple releases between 2011 and 2014.

Someday, created by perfumer Honorine Blanc, was positioned for Bieber's predominantly young, mostly female fan base and marketed with charity tie-ins, with public reports noting that a portion of proceeds supported non-profit causes. The line expanded quickly with follow up launches such as Justin Bieber's Girlfriend (2012) and later flanker and collector editions. These releases were distributed widely through mass and mid-market retailers, making the scents easy to find at department stores, drugstores, and online discounters.

The brand's fragrances sit squarely in the teen celebrity space: playful, approachable scents released at accessible prices, more about fandom and gifting than about artisanal perfumery. While there has been little new activity from the brand side in recent years, early bottles like Someday and Girlfriend continue to circulate in the gray market and discount channels, where they are often bought for nostalgia or as affordable, sweet everyday perfumes.