Lore

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Story-led unisex eau de parfums from the United States

Lore perfumes: our verdicts

All 5 Lore perfumes on ScentVerdict have a verdict. 3 are Favourites and 2 are Statements. Each verdict sorts a perfume by character, using the same measures for every house, whatever it costs or who makes it.

About Lore

Lore is an American fragrance house that launched its first eau de parfum range in 2025. Its own About page says it began as a connection between three close friends and describes each scent as a galaxy, with the house as the night sky. The perfumes are written as short stories and designed to be worn regardless of gender.

The current range is five unisex eau de parfum scents, sold in 50 ml and 10 ml sizes with a Discovery Set of 1.5 ml samples: Sublimity, a sunny coconut and sea salt skin scent; Disfruta, a passionfruit and mezcal cocktail; Lovely and a Little Twisted, a milky rose with pistachio, oud and amber; Somewhere but Nowhere, a cedarwood, cardamom and black tea scent; and Lil Softie, a cereal-milk musk added in 2026. The house also sells candles, a magazine and crafted objects, which are not perfumes.

Lore credits its perfumers on the product pages: Jérôme Epinette for Sublimity, Disfruta and Somewhere but Nowhere, Clément Marx for Lovely and a Little Twisted, and Elena Ruiz for Lil Softie. The brand says its natural ingredients are vetted with conservation ecologists and that part of its profit supports species preservation, beginning in Kaua'i. It ships within the United States. Wearer ratings are warm across the range, with Sublimity and Lil Softie praised for comfort and longevity as the usual complaint.

At a Glance

The Brand

Country United States
Category Niche

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Moderate
Uniqueness
High

Worth It?

Price £££
Value
High
Accessibility
High

Scent DNA

Skin scent Gourmand Woody Fruity
  • A small range of five unisex eau de parfums that mix skin-close musks and sea salt with milky, spiced and smoky ideas
  • Natural ingredients are vetted with conservation ecologists, and each scent is introduced as a story

Typical Performance

Longevity
Moderate
Projection
Soft

Positioning

A niche, premium house known for skin scent compositions.

Who It's For

Best For

  • people who like skin scents and soft musks
  • wearers who want an unusual unisex scent with a story
  • buyers who want to try five scents from a 1.5 ml discovery set

Strengths & Weaknesses

Strengths

  • Five distinct scents with clear concepts
  • Named perfumers on every product page
  • Warm wearer ratings and good value votes

Weaknesses

  • Several scents sit close to the skin
  • Disfruta divides wearers

Brand Evolution

The house launched four scents in 2025 and added Lil Softie in 2026, alongside candles and objects.

Quick Verdict

A young American house with five story-led unisex eau de parfums that wear soft and close, with a few memorable standouts.

Perfumers

Lore Perfumes

Favourite - An approachable, versatile choice for everyday wear · Statement - A deliberate choice for its distinctive character, noticeable presence or particular setting · Acquired - A specialist choice whose character or wearing demands reward knowing your taste