Melanie Martinez

Melanie Martinez is an American singer and songwriter, born in 1995, who expanded into fragrance in the mid‑2010s. Her first scent, Cry Baby Perfume Milk, was developed with Takasago fine fragrance perfumer Catherine Selig and released around 2016, following the success of her 2015 debut album "Cry Baby." The perfume was sold in a baby bottle‑shaped flacon and promoted via the dedicated site crybabybottle.com, tying the fragrance closely to the album’s visual and narrative world.

Cry Baby Perfume Milk was described in interviews and reviews as a sweet, nostalgic composition built around strawberries, dark fruits, burnt caramel, and a soft baby lotion nuance, with note lists commonly citing fresh milk, strawberry, a lipstick accord, vanilla, amber, and woods. It quickly developed a cult following among fans who connected with Martinez’s blend of childlike imagery and darker themes.

In the 2020s she introduced Portals Parfums, a broader fragrance line created in collaboration with Flower Shop Perfumes Co. and inspired by her third studio album "PORTALS." According to the brand’s site and stockists like Luckyscent, this collection features four parfum scents, each linked to one of the classical elements, alongside a large range of matching candles and body sprays. The project further extends her concept‑driven approach, using scent, visuals, and music as a single universe rather than separate products.

Across Cry Baby and Portals Parfums, the brand leans into sweet, edible notes, cosmetic accords, and fantasy themes, aimed squarely at listeners who want their perfume to feel like a direct extension of Martinez’s music and character design.