MIIM.MIIC

MIIM.MIIC, which trades as MIIM.MIIC Fragrance Laboratories, is an American fragrance brand that sells close interpretations of well-known designer and niche perfumes under its own numbered names. Its founder page is signed by Sean Omara, titled Founder and Chief Smell Officer. The brand says it was founded by one of the industry's manufacturers, makes everything in house and sells direct to customers, and that its perfumes are cruelty free. It does not state a founding year.

The catalogue is very large, with several hundred products on its own store. Most are Eau de Parfum, and the same scents come as roll-on perfume oils, hair and body mists, hair perfumes, body oils, body washes and lotions, so they can be layered. Eau de Parfum collections are grouped by style, such as gourmand, fruit, citrus and wood, and a men's line was relaunched. Each product is sold with a 30-day return guarantee.

In autumn 2026 the brand launched the MIILKs, four original Eau de Parfum scents in 90 ml milk-carton bottles: Coconut, Cereal, Marshmallow and Strawberry. The maker calls them its first originals, with no designer formula behind them, and sells them as a permanent collection at 65 US dollars. MIIM.MIIC sits at the accessible end of the market, for wearers who want a familiar designer profile, or a sweet gourmand, at a low price.