Cereal Miilk

Cereal Miilk is an Eau de Parfum from MIIM.MIIC Fragrance Laboratories, sold in a 90 ml (3 oz) bottle shaped like a milk carton. It is the second of the four MIILKs, the house's first original scents; the others are Coconut, Marshmallow and Strawberry. The maker says they are built from scratch with no designer formula behind them, a change for a house that made its name on close copies of designer perfumes. The line is sold as a permanent collection. The maker lists sweet lemon and marshmallow foam at the top, a cereal milk accord with vanilla orchid in the heart, and tonka with white musk in the dry down. Its own mix table gives the cereal milk accord 32 per cent, marshmallow foam 20 per cent, sweet lemon 14 per cent and tonka with white musk 34 per cent. The maker calls it the bowl at the end of Saturday morning cartoons, edible and intimate, soft and addictive. The juice is opaque and cloudy by design, from a higher oil load, and the maker says it sprays clear and does not stain. It quotes 6 to 10 hours of wear.