Banana Burn
EDT
Mirisanno Parfums
Acquired
Mirisanno Parfums
Affordable Swedish niche perfumes handmade for a broad unisex audience.
About Mirisanno Parfums
Mirisanno Parfums is a Swedish niche perfume house founded in 2024 by Daniel Subotic, who states on the brand site that he is the founder and that the project began from a passion for fragrance and a desire to make perfumes more accessible. Public registry data lists the company as a Swedish sole proprietorship registered on 2024-03-28, with its seat in Halmstad, while the brand presents itself as handmade in Sweden.
The brand positions itself around affordable, handmade Eau de Parfums rather than luxury pricing, and its catalog has been built quickly from a small launch lineup. Fragrantica's background information and third-party fragrance databases describe Mirisanno as an emerging Swedish niche house, and Parfumo also places the brand in Sweden with activity since 2024.
Its scent direction is broadly modern niche: unisex compositions with a polished, expressive style, often framed as wearable but distinct. The early releases suggest a brand leaning into accessible crowd-pleasing structures rather than experimental abstraction, with names and positioning that emphasize emotion, nature, and personal storytelling.
At a Glance
The Brand
Founded
2024
Founder
Daniel Subotic
Country
Sweden
Category
Niche
Scent Personality
Worth It?
Scent DNA
Fresh woody
citrus aromatic
musky amber
fruity floral
- Mirisanno's releases appear built for easy wear: clean structures, modern polish, and a unisex tilt
- The house emphasizes handmade Swedish production and accessible pricing, which puts it closer to approachable niche than avant-garde perfumery
- The catalog suggests clear, likable compositions rather than challenging or highly abstract blends
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A niche, mid house known for fresh woody compositions.
How It Compares
- → More accessible than Le Labo
- → Less experimental than État Libre d'Orange
- → Closer in approach to Montale
- → More affordable than Byredo
Who It's For
Best For
- everyday wear
- office settings
- spring and summer
- buyers seeking affordable niche
- unisex fragrance wearers
Strengths & Weaknesses
Strengths
- handmade niche positioning
- accessible pricing
- modern unisex appeal
- broad wearability
Weaknesses
- still a very new house
- limited documented range
- likely less depth than top-tier niche houses
- brand recognition is still low
Brand Evolution
Mirisanno began as a one-person project and moved quickly into a formal brand launch in 2024. Available references suggest an early focus on small-batch, handmade releases rather than a long heritage line. If the current pace continues, the brand may expand from a founder-led indie niche label into a larger Swedish niche portfolio, but it remains early-stage.
Quick Verdict
A promising small Swedish niche label with a clear accessibility angle, but it is still too young to claim major artistic weight. The value proposition is stronger than the prestige factor.
