Molinard

Grasse family house since 1849 with Habanita as its 1921 oriental pioneer.

Niche Official Website Also known as: Maison Molinard

About Molinard

Molinard was founded in 1849 in Grasse, France, by Hyacinthe Molinard, who established a small shop selling floral waters and Eaux de Cologne made from local flowers. The house quickly drew elite customers, including Queen Victoria, and expanded with single-flower scents like Jasmin and Rose in 1860, packaged in crystal bottles. In 1900, it built a factory in Grasse designed by Gustave Eiffel, and by 1920 shifted headquarters to Paris while retaining family control across five generations.

Molinard pioneered key innovations under perfumer Henri Bénard, launching Habanita in 1921 as the first feminine oriental fragrance featuring vetiver, originally as scented sachets for smoking women. That same year marked the debut of Concreted, the world's first solid perfume using natural flower waxes. Habanita remains a cornerstone, noted for its tobacco-like profile without actual tobacco, while the 2009 release of 160 commemorated 160 years of history by drawing on emblematic formulas.

Still family-run with no parent company, Molinard upholds Grasse distillation traditions, focusing on deep floral and oriental compositions that reflect its Provence roots and early 20th-century breakthroughs.

At a Glance

The Brand

Founded 1849
Founder Hyacinthe Molinard
Country France
Category Niche

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
High
Uniqueness
High

Worth It?

Price £££
Value
High
Accessibility
Moderate

Scent DNA

Oriental Floral Chypre
  • Molinard scents stand out for bold vetiver and tobacco accords in feminine orientals like Habanita
  • They emphasize natural Grasse flower extracts in solid and liquid formats
  • Historical single-flower colognes provide clean, potent freshness

Typical Performance

Longevity
Long
Projection
Moderate

Positioning

A niche, premium house known for oriental compositions.

How It Compares

Who It's For

Best For

  • Vintage perfume collectors
  • Vetiver oriental fans
  • Grasse floral purists
  • Value niche seekers
  • History-focused buyers

Strengths & Weaknesses

Strengths

  • Family-owned continuity since 1849
  • Pioneering releases like Habanita 1921
  • High-quality Grasse ingredients
  • Strong value in niche segment
  • Unique solid perfume legacy

Weaknesses

  • Limited mainstream availability
  • Aged packaging on classics
  • Narrow marketing reach
  • Fewer modern blockbusters

Brand Evolution

Molinard began with floral eaux and colognes in 1849, gaining traction with Jasmin and Rose by 1860. The 1920s brought innovations like Habanita and Concreted under Henri Bénard, shifting to orientals and solids. Post-2000 releases like 160 in 2009 revisited archives, maintaining family control without corporate acquisition.

Quick Verdict

Molinard delivers authentic Grasse niche with unmatched history and Habanita's bold edge, but stays under-the-radar due to minimal hype.

Perfumers

Molinard Fragrances

Browse all 42 Molinard perfumes