Original
Eau de Parfum
Pino Silvestre
Statement
Pino Silvestre
Italian pine-forward fragrance brand built on a classic 1955 masculine formula.
About Pino Silvestre
Pino Silvestre is an Italian fragrance brand built around the original Pino Silvestre scent, which was created in 1955 by Lino Vidal in Venice. The fragrance became known for its green, pine-led profile and for the pinecone-shaped bottle that helped make it instantly recognizable.
The brand's history is tied to the Vidal family of Venice. Sources say the family company Vidal was founded by the brothers Lino, Renzo and Mario Vidal, and that the Pino Silvestre rights later returned to family hands after a period under Henkel. In 1986, Massimo Vidal founded Mavive, the company now associated with the brand.
Pino Silvestre has remained centered on classic masculine woods and aromatic notes rather than chasing modern gourmand or synthetic trends. It is positioned as an old-school, affordable Italian staple with enduring recognition, especially for its pine, juniper, citrus, and moss character.
At a Glance
The Brand
Founded
1955
Founder
Lino Vidal
Country
Italy
Category
MassMarket
Scent Personality
Worth It?
Scent DNA
Aromatic
woody
citrus
green
- Pino Silvestre is defined by a sharp pine-and-juniper opening, an aromatic herbal core, and a dry woody-mossy finish
- It smells unmistakably vintage in structure, with a clean outdoorsy character that is more pine forest than barbershop sweetness
- The bottle and the scent both lean heavily into identity and recognizability rather than subtlety
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A massmarket, mid house known for aromatic compositions.
How It Compares
- → Greener than Azzaro
- → More pine-forward than Davidoff
- → More vintage than Yves Saint Laurent
- → Less sweet than Versace
Who It's For
Best For
- cool weather
- daytime casual wear
- vintage fragrance fans
- men who want a pine-heavy fresh scent
Strengths & Weaknesses
Strengths
- distinctive pine signature
- strong classic identity
- good value
- easy to recognize and remember
Weaknesses
- can feel dated
- limited appeal to modern sweet-fragrance buyers
- not especially nuanced
- can read as old-fashioned and functional
Brand Evolution
The brand started as a mid-century Italian masculine classic and has stayed close to that core identity. Over time, the family ownership story shifted, with the Vidal name and Mavive remaining connected to the brand. Later releases broadened the line, but the market image still depends on the original pine-and-aromatic template.
Quick Verdict
Pino Silvestre is a straightforward classic for people who actually like pine, herbs, and old-school masculine freshness. If you want modern polish or sweetness, skip it; if you want a recognizable vintage Italian fresh scent, it delivers.
Perfumers
Pino Silvestre Fragrances