Pixi

Pixi is a London-born beauty brand founded by makeup artist Petra Strand in 1999, with its roots in skin care and makeup before moving into fragrance. The brand's own history emphasizes approachable, skin-focused products and a simple, everyday aesthetic, and multiple sources place its origin in Soho, London.

Pixi entered perfume much later, launching its first trio of fragrances in late 2025 under the PixiPerfume name. The collection consists of Fig, Mimosa, and Rose, sold individually or as a set, and positioned as mood-boosting scents that can be worn alone or layered. This makes Pixi's fragrance direction more light, wearable, and modular than statement-heavy, aligning with the brand's broader easy-to-use positioning.

The perfume debut is small in scale but commercially clear: low-priced eau de parfums, compact formats, and simple scent themes built around recognizable natural notes rather than complex niche structures. In fragrance terms, Pixi reads as an accessible, fresh-leaning brand that is still defining its identity in scent, with the strongest hook being portability, layering, and everyday wearability rather than depth or luxury status.