Queen Latifah

Queen Latifah is a celebrity fragrance line launched by American rapper, singer, and actress Queen Latifah (born Dana Elaine Owens in Newark, New Jersey). According to Fragrantica and retailer listings, the perfume brand debuted in 2009 with the release of Queen by Queen Latifah, followed in 2010 by Queen of Hearts. Both fragrances were created with perfumer Steve DeMercado and are positioned as feminine scents.

Queen by Queen Latifah (2009) is described on LuxuryPerfume and other retailers as an oriental fragrance featuring mandarin orange and bergamot in the opening, with a heart of rose, jasmine, coriander, and cognac, and a base including patchouli, musk, sandalwood, vanilla, tonka bean, and incense. It was marketed as her first fragrance and is often categorized as an oriental or oriental gourmand. Queen of Hearts (2010), also attributed to DeMercado, is listed as a blend of jasmine, red berries, white flowers, musk, patchouli, amber, incense, vanilla, and olibanum, giving it a sweet, ambery-floral character.

On LuxuryPerfume, Queen Latifah is explicitly credited as the designer behind both scents, and the product copy notes that she was closely involved in the creative process. The same source quotes her as saying that beauty starts on the inside and that fragrance is a way for a woman to express confidence, sensuality, and strength. Wikipedia confirms that she has launched a perfume line named Queen and Queen of Hearts. While the line has remained small, with only these two releases listed on Fragrantica and Parfumo, the perfumes continue to circulate through online retailers and discounters, especially in North America.