Roja Dove

Roja Parfums is a British niche fragrance house founded in 2011 by perfumer Roja Dove. Dove, born Roger Bird in Sussex in 1956, worked at Guerlain from 1981 for around 20 years before leaving to establish his own ventures, including the Roja Dove Haute Parfumerie in Harrods and later his own fragrance brand. Multiple interviews and the brand's own site state that Roja Parfums was launched in 2011, with several sources specifying a July 2011 debut and locating the house in Mayfair, London.

The brand positions itself in the high luxury segment and emphasizes the use of costly raw materials and complex, classically built compositions. Official materials describe Roja Parfums as an independent luxury fragrance house established in Mayfair and made in England, and highlight Dove's role in popularizing the term haute perfumery. Signature collections such as Roja, Enigma, Elysium, Scandal, Britannia, and the Gulf-oriented Roja Parfums UAE exclusives often feature rich concentrations, dense structures, and traditional French-style pyramids.

Roja Parfums is widely associated with strong performance, ornate presentation, and high prices relative to mainstream designer brands. Flagship creations like Roja Dove Haute Luxe (launched mid-2010s) and earlier hits such as Danger pour Homme and Enigma/Creation-E have become reference points within the luxury niche category. The house is distributed globally through its own website, Harrods and other high-end retailers, while remaining independent from major beauty conglomerates.