Spiritum

Spiritum is a French niche perfume house created by Jonathan Dufour, officially established in 2022 after a formative shamanic and spiritual retreat in Peru in 2020. Dufour, who previously worked for established fragrance brands and served as French director of Memo Paris, decided to channel the personal transformation he experienced during shamanic ceremonies into his own olfactory project. The brand is based in Paris, with a boutique at 36 Rue Jacob in the 6th arrondissement, and presents itself explicitly as "Spiritum Paris".

The core concept of Spiritum is the link between spirituality, numerology and scent. Its first collection, Numerus, comprises nine fragrances built around the nine life path numbers, drawing on ancient numerological texts that associate numbers with cosmic forces and personal destiny. Each perfume is designed as an interpretation of a specific number, translating ideas such as ambition, intuition or wisdom into accords and materials. Dufour frequently describes his mission as helping people discover and work with their life path number through fragrance, targeting wearers who are exploring spiritual awakening rather than a broad mainstream audience.

Spiritum’s compositions lean on a recurring trio of clary sage, incense and sandalwood, materials that marked Dufour’s retreat experience and now serve as a spiritual backbone across the line. These are combined with contemporary perfumery structures by established perfumers such as Bertrand Duchaufour and Philippe Paparella Paris, who have authored scents like Solar Soul and Astral Twin for the house. The brand positions perfume as an intimate tool for harmonizing body, soul and spirit, using numerology as a narrative frame and fragrance as a way to engage with inner themes like love, healing and self knowledge.