The House of Phoenix

Share

Indie US fragrance house and retailer blending original creations with inspired, evening-leaning scents.

Indie Official Website

About The House of Phoenix

The House of Phoenix is a US-based fragrance brand and retailer founded in 2024 by Angel Martinez in Homestead, Florida. Operating under The House of Phoenix Perfume Collection LLC, the business combines its own house creations with a curated selection of perfumes from other brands, offered through retail and wholesale channels.

The brand’s house line includes fragrances such as Plum Nocturne and Soir Majeste, which are positioned as luxury yet accessible scents and sold primarily via its official website and social platforms. Soir Majeste is marketed as an extrait de parfum inspired by Grand Soir, built around amber and labdanum, reflecting the brand’s interest in rich, evening-leaning compositions. The company emphasizes personalized service and a boutique-style experience, aiming to cater both to collectors and casual consumers seeking distinctive options beyond mainstream designer counters.

From its base in Homestead, Florida, The House of Phoenix has grown as an online-focused operation with physical presence through local retail activity and content-driven promotion on TikTok, YouTube, and Facebook. Its communication highlights confidence, sophistication, and authenticity, and it positions its proprietary creations alongside inspired interpretations of well-known fragrances. This dual focus on original blends and familiar scent profiles shapes its emerging identity within the independent fragrance landscape.

At a Glance

The Brand

Founded 2024
Founder Angel Martinez
Country United States
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
Mild
Boldness
High
Uniqueness
Moderate

Worth It?

Price ££
Value
High
Accessibility
High

Scent DNA

Amber Oriental Gourmand Resinous
  • The House of Phoenix leans toward warm, resinous and amber-driven compositions with an evening, dressed-up character, as seen in Soir Majeste’s Grand Soir-inspired profile
  • Several house creations echo popular niche styles while dialing up richness and density, resulting in relatively bold performance for the price
  • There is a clear focus on accessible luxury, with familiar scent structures presented in more concentrated formats like extrait de parfum

Top Notes

Floral Spicy Citrus Plum

Heart Notes

Labdanum Resin Amber

Base Notes

Tonka Bean Balsam Musk Vanilla

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A indie, mid house known for amber compositions.

How It Compares

Who It's For

Best For

  • Evening wear
  • Cool weather use
  • Value-conscious niche fans
  • Collectors of inspired scents
  • Wearers who enjoy amber and resinous styles

Strengths & Weaknesses

Strengths

  • Strong value for concentration and style
  • Bold, evening-ready profiles that stand out
  • Accessible positioning for newer fragrance enthusiasts
  • Mix of house creations and familiar inspired scents

Weaknesses

  • Brand is very new and relatively untested in the wider community
  • Portfolio is still small and focused on a few styles
  • Limited distribution outside online and local channels
  • Naming and inspired positioning may deter purists seeking fully original concepts

Brand Evolution

As a 2024-founded indie operation, The House of Phoenix is still in an early growth phase. Initial offerings suggest a clear emphasis on amber and resin-forward, evening types and inspired interpretations of well-known luxury perfumes. Over time the brand is likely to broaden its range beyond heavy night scents and refine the balance between original compositions and homage-style releases, depending on customer response and community feedback.

Quick Verdict

Promising young indie outfit with bold, amber-heavy profiles and good value, but it is early days and the catalog and identity are still taking shape.

The House of Phoenix Perfumes

Browse all 13 The House of Phoenix perfumes