Kuzama
EDT
Touch Of Oud
Statement
Touch Of Oud
Premium UAE oud focused perfumes blending Middle Eastern tradition with modern compositions.
About Touch Of Oud
Touch Of Oud is a UAE based oriental fragrance brand headquartered in Jumeirah, Dubai, with origins dating back to 2010 according to company records. The brand focuses on oud centered compositions built around high quality natural and rare materials such as agarwood and exotic essential oils, positioned firmly in the premium segment of Middle Eastern perfumery. Touch Of Oud operates a retail network across the UAE, including a flagship location in Dubai Mall, and distributes its fragrances through regional luxury retailers and online partners.
The perfume line is marketed and distributed by Maylaa International Trading LLC, which appears across product releases such as Al Majd, a 2024 launch for men and women. Fragrance descriptions on the official website consistently highlight a quiet, long lasting style rather than loud projection, aiming for emotional resonance and carefully balanced compositions. Scents like Ward Extrait, made in the United Arab Emirates, showcase typical brand signatures: saffron and red berries in the opening, a rose and clove heart, and a deep base of oud, patchouli, amber and vanilla.
Across its range, Touch Of Oud emphasizes oriental and oud rich structures that fuse traditional Middle Eastern ingredients with contemporary perfume architecture. Collections span extrait de parfum, eau de parfum, home fragrances and related oud products, all designed for unisex wear with a focus on longevity and a polished, modern interpretation of classic Arabian notes.
At a Glance
The Brand
Founded
2010
Country
United Arab Emirates
Category
Arabian
Scent Personality
Worth It?
Scent DNA
Oud
Oriental
Amber
Spicy
Woody
- Touch Of Oud fragrances lean heavily on oud, amber and woods, often dressed with warm spices and a measured dose of sweetness
- They tend to be long lasting but not aggressively loud, favoring smooth, well balanced structures over shock value, with unisex compositions that feel distinctly Middle Eastern yet contemporary
Typical Performance
Longevity
Long
Projection
Moderate
Positioning
A arabian, premium house known for oud compositions.
How It Compares
- → Similar regional positioning to Arabian Oud
- → More oud focused than Lattafa
- → Less mainstream and less fresh than Hugo Boss
- → More traditionally Middle Eastern than Maison Francis Kurkdjian
Who It's For
Best For
- Evening wear
- Special occasions
- Middle Eastern style fragrance fans
- Cold to mild weather
- Oud and amber enthusiasts
Strengths & Weaknesses
Strengths
- Consistent oud centered identity across the range
- Long lasting compositions with refined rather than loud projection
- Balances traditional Arabian materials with modern perfumery structure
- Strong presence in UAE retail including flagship locations
Weaknesses
- Limited distribution outside the Middle East compared with global designers
- Oud heavy style may feel too dense for those preferring light fresh scents
- Brand storytelling and perfumer information are relatively sparse on public sources
- Portfolio leans on similar oriental themes, so less variety for those seeking non oud profiles
Brand Evolution
Since its founding around 2010, Touch Of Oud has grown from a local UAE operation into a multi location premium oud specialist with a flagship in Dubai Mall and broader regional retail presence. Early offerings centered on classic oriental oud themes, while more recent releases show a more polished blend of citrus, florals and modern woody aromachemicals such as ambroxan, indicating an effort to appeal to both traditional Gulf customers and international visitors. The brand communication has increasingly emphasized emotional storytelling, memory and quiet strength rather than overt opulence.
Quick Verdict
Touch Of Oud is a solid choice if you want long lasting, modernized Arabian oud fragrances directly from the UAE rather than Western interpretations. If you dislike oud or prefer ultra fresh everyday scents, this house will feel heavy and repetitive.
Touch Of Oud Perfumes