Tulpa Club

Tulpa Club is an independent British perfume house that makes episodic perfumery: fragrances released in seasons of three, each linked by a story. A company called Tulpa Club Ltd was registered in May 2023 with Ajay Sameer as its director. All its fragrances are developed and produced in the UK.

The house treats each scent as an episode in a wider narrative. A season comes with more than perfume: artwork, a playlist, a collectible card, short stories on the boxes, and in the second season a comic book. It also aims to give plain information on the structure, inspiration and performance of each fragrance, so buyers know what to expect. It says it never tests on animals, and most of its packaging can be recycled.

Season 1, A Day in the Life, is built from small moments and shares notes across its three scents so they layer well. The Long Way Home is a park walk of cut leaves, citrus, roses and tropical fruit. The First Date is spiced berries, powdery musk and rose over vintage leather. The Last Call is cherries, rum, tobacco and a peppery smoke for night wear. Season 2 is a Wild West trilogy built around a three-part story called Embers: Midnight Rider is leather and crushed flora, Gunsmoke Saloon is smoke, pine and sage over whiskey, and High Noon Heat is citrus and dry herbs. A third season has since been added.

Tulpa Club sits in story-led independent perfumery, sold directly through its own website. It suits wearers who like an idea, a playlist and a collectible card with their scent, and buyers who want clear notes and performance information up front.