Ulric de Varens

Ulric de Varens is a French perfume company created by Ulric Viellard in Paris in 1981. The brand presents itself as a perfume creator with a single objective: to offer innovative fragrances at low prices, making perfume accessible to a broad public. Its own sites highlight more than four decades of activity in French perfumery, with all fragrances developed in France and produced with local know-how.

From the outset, Ulric de Varens has focused on simple, wearable compositions designed for everyday use rather than haute parfumerie. Parfumo describes the company as a large international firm that deliberately avoids rare ingredients and long development cycles, concentrating instead on straightforward, pleasant scents offered at deliberately low prices. The brand works with in-house direction from Ulric Viellard and designer Thierry de Baschmakoff, and distributes primarily through drugstores, supermarkets and other mass retailers, especially in markets such as France and Germany.

The range covers women's, men's and unisex lines, typically organized into playful sub-ranges with colorful packaging and clear positioning on freshness, sweetness or intensity. Ulric de Varens states that all its perfumes are original creations composed by professional perfumers, and emphasizes that its products are not tested on animals. Over time it has expanded beyond fragrance into categories like body care and, in some markets, bio and vegan cosmetics, while maintaining its core promise of "luxury for everyone" at an affordable price point.