URBIS PARFUMS

City-inspired niche fragrances that translate global places into bold, long-lasting scents.

About URBIS PARFUMS

URBIS PARFUMS is a niche fragrance brand launched in 2023 with a concept built around cities and cultures across the globe. The brand name is derived from Latin "urbis", meaning city, and each scent is framed as a portrait of a specific place, highlighting characteristic aspects of its atmosphere, materials, and traditions. URBIS PARFUMS positions itself in the niche segment with high concentration blends and performance-focused compositions, and is structured commercially as URBIS PARFUMS LIMITED, a UK-registered company based in London.

The brand’s catalogue rapidly expanded from its first releases in 2023 to more than two dozen fragrances within the next years, with launches representing destinations such as Samarkand, Al Ula, Nairobi, Bordeaux, Islay and Vegas. Perfume creation is handled in collaboration with independent perfumers including Hélène Prévot, Sofia Bardelli, Nathalie Feisthauer and Chris Maurice, alongside in-house direction under the URBIS PARFUMS name. Official marketing copy for creations like Al Ula and Nairobi explicitly ties the formulas to local landmarks, landscapes and histories, using specific ingredients such as oud, coffee, chocolate, saffron and rose to suggest the visual and cultural backdrop of each location.

Corporate records list Mr Mahmoud Tarek Soliman Abdelhalem as the person with significant control of URBIS PARFUMS LIMITED, indicating his key ownership and leadership role in the brand’s development. While the creative inspiration frequently draws from Middle Eastern, African and European destinations and materials, URBIS PARFUMS operates out of the United Kingdom and manufactures perfumes and essential oils as part of a broader cosmetic and fragrance activity. Taken together, URBIS PARFUMS is defined by its city-specific storytelling, its collaboration with notable niche perfumers, and its focus on bold, long-lasting scents that aim to convey a strong sense of place.

At a Glance

The Brand

Founded 2023
Founder Mahmoud Tarek Soliman Abdelhalem
Country United Kingdom
Category Niche

Scent Personality

Sweetness
Moderate
Freshness
Mild
Boldness
High
Uniqueness
High

Worth It?

Price £££
Value
High
Accessibility
Moderate

Scent DNA

Oriental Woody Gourmand Spicy
  • URBIS PARFUMS fragrances are typically rich, dense compositions that emphasize oud, woods and spices, often paired with gourmand notes like coffee, chocolate and apple to create a strong, memorable imprint
  • The brand leans into narrative city themes, so its perfumes usually have a pronounced character and dramatic evolution rather than clean or minimalist structures

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A niche, premium house known for oriental compositions.

How It Compares

Who It's For

Best For

  • Evenings and special occasions
  • Cold weather wear
  • Fragrance enthusiasts exploring niche oud and gourmand styles
  • Collectors interested in city-themed bottles
  • Statement scents rather than office-safe use

Strengths & Weaknesses

Strengths

  • Clear creative concept linking each scent to a specific city or region
  • Bold, high-impact formulas with strong longevity and presence
  • Use of popular niche materials like oud, whiskey, coffee and saffron
  • Collaborations with respected independent perfumers

Weaknesses

  • Style can be too heavy or intense for those who prefer fresh, subtle perfumes
  • Naming and city concepts may feel literal or on-the-nose to some users
  • Limited mainstream retail presence compared to designer houses

Brand Evolution

From its start in 2023, URBIS PARFUMS quickly broadened its line from a handful of launches to a sizeable collection spanning multiple continents and cultural references. Early releases centered on Middle Eastern and Central Asian inspirations, then expanded to European and African themes like Bordeaux and Nairobi, as well as more niche-leaning whiskey and peat-oriented scents such as Islay. As the brand grows, it appears to refine its storytelling and ingredient choices to create more coherent olfactory links between the named cities and the formulas.

Quick Verdict

URBIS PARFUMS is a good fit if you want strong, city-themed niche scents built around oud, woods and gourmand notes rather than safe everyday office wear. The concept is clear and execution ambitious, but those who dislike heavy or narrative-driven perfumes may find the style overwhelming.

Perfumers

URBIS PARFUMS Perfumes