Vivienne Westwood

Vivienne Westwood is a British fashion label founded by designer Vivienne Isabel Westwood, who began shaping London’s punk aesthetic in the 1970s through her Kings Road boutique with Malcolm McLaren. Her first branded fragrance, Boudoir, was released in 1998, composed by perfumer Martin Gras and positioned as a deliberately provocative, powdery floral with a noticeable animalic undertone.

Fragrance databases such as Fragrantica and Parfumo list a compact catalog of scents under the Vivienne Westwood name, including Anglomania (2004), Libertine (2000), Let It Rock (2007), Naughty Alice (2010) and various Boudoir flankers. According to community discussions and interviews cited by fans, Boudoir was the only perfume that Vivienne Westwood personally developed and approved; later launches like Libertine and Naughty Alice were created under a licensing agreement and were reportedly produced without her direct involvement.

The original Boudoir became known for its dense, vintage‑leaning blend of aldehydes, spicy florals and a powdery, slightly dirty base that divided wearers sharply. In 2026, the house introduced a new Boudoir Eau de Parfum, promoted on the official Vivienne Westwood website and social channels, with notes such as aldehydes, bergamot, orange blossom, Damask rose, carnation, vanilla, tobacco leaf and sandalwood, referencing inspiration from the Osmotheque in Versailles. This relaunch marked a return to the Boudoir name with a softer, more contemporary interpretation while keeping the brand’s historical link to dramatic, characterful compositions.