Zimaya

Zimaya is a UAE-based perfume brand created in 2023 by Imran Fazlani, who is also the creative force behind Afnan Perfumes. The line was introduced publicly at Beautyworld Middle East 2023, where Zimaya fragrances occupied a large section of the Afnan stand, signaling its role as a dedicated new project within the Afnan portfolio.

Headquartered in the United Arab Emirates and produced there, Zimaya focuses on Middle Eastern style perfumery with a contemporary twist. Official brand materials emphasize hand-crafted compositions and the use of rich oriental, woody, and gourmand accords. Collections such as Charisma, Infrad, Itqan, Mazaaj, Ramsh, Reserved, The Anhaar, and Tiramisu illustrate the breadth of the catalog, which spans everything from soft florals to dense amber-oud blends.

Retailers describe Zimaya as aiming for "everyday luxury," positioning its fragrances as more accessible in price than many niche houses while still offering strong performance and complex blends. The line has gained attention online for perfumes like Amber Is Great and A Fairy Tale, which sit stylistically close to popular Western niche hits yet maintain an overt Arabic character.

Zimaya is marketed globally through specialist fragrance retailers and e-commerce, with a particular focus on long-lasting, high-impact scents. Its close association with Afnan gives it established distribution and quality control, while the separate branding allows Fazlani to explore bolder bottle designs and more experimental, trend-aware compositions.