Private Label
| Edp | Concentration | Edp |
| U | Gender | U |
| 2011 | Year | 2016 |
| ££ | Price Tier | ££ |
Master JoJo
ScentArt
Which Should You Buy?
Private Label is a divisive beast, a monument to unadulterated masculinity that some will worship and others will recoil from. Brace yourself for a raw, uncompromising ride; it's a love-it-or-hate-it affair, but never boring.
This is a bold, woody scent that absolutely nails the brief. It's a proper grown-up fragrance, leaning into the darker, more mysterious side of things. It owns its earthy and balsamic swagger, making it a love-it-or-hate-it kind of statement.
Scent Profile
| Citrus | 0% | 0% |
| Floral | 0% | 0% |
| Fruity | 0% | 0% |
| Green | 7% | 0% |
| Sweet | 7% | 13% |
| Warm | 4% | 5% |
| Woody | 57% | 53% |
| Earthy | 38% | 31% |
| Animalic | 2% | 16% |
| Fresh | 1% | 8% |
Mood
Notes
Top Notes
Top Notes
Heart Notes
Heart Notes
Base Notes
Base Notes
Accords
Performance
Season and Occasion Fit
Seasons
A cold-weather scent - best worn in winter and autumn.
Occasions
Its nuclear performance and intensely bold, leathery-woody profile make it completely unsuitable for the office. It's best suited for formal evening events or date nights where its strong personality can shine without overwhelming those around you.
Seasons
Occasions
Its bold, woody character and potential for strong sillage make it a poor fit for the office, where subtlety is often key. It shines in more intimate or evening settings like dates and formal events, commanding attention without being overtly loud. For casual wear, it's a statement piece, best reserved for cooler weather.
Similarity Breakdown
Both share Woody, Patchouli, Warm Spicy accords and Patchouli, Sandalwood notes
Subtle differences in overall composition
Where to buy
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