A truly divisive lavender bomb that will either transport you to a tranquil meadow or convince you someone's broken out the dog shampoo. It's a love-it-or-hate-it affair, with 'medicinal' and 'cleaner' frequently battling 'comforting' and 'unique'. Don't expect bluebells, do expect strong opinions.

This one's a bit of a head-scratcher. While it leans into the fresh, aquatic trend, some find it a softer, fruitier take on familiar territory, while others are left scratching their heads over its resemblance to popular scents. Definitely try before you buy, unless you're into a musky fruit salad.