London Eau de Parfum bottle London
Edp Concentration Edp
F Gender U
2006 Year 2000
££ Price Tier £
Shi Eau de Parfum bottle Shi

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Shi
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Which Should You Buy?

Our Verdict - London Eau de Parfum
A quintessential British floral bouquet, Burberry London is effortlessly elegant, blending lush white florals and citrus with a soft, musky base. Ideal for spring days and romantic moments, it radiates understated sophistication.
Favourite
Our Verdict - Shi Eau de Parfum
This early 2000s gem is a surprisingly potent, clean aquatic floral that evokes a fresh-out-of-the-shower crispness. While some find it serenely beautiful and highly versatile, a vocal minority warns of sharp notes leading to nausea, proving it's not a universal crowd-pleaser.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 15% 9%
Floral 39% 38%
Fruity 5% 6%
Green 3% 4%
Sweet 26% 22%
Warm 0% 5%
Woody 14% 12%
Earthy 8% 8%
Animalic 11% 17%
Fresh 13% 17%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
London EdP
Shi EdP

Notes

Shared Notes
Musk 35% vs 48%
Only in London Eau de Parfum
Sandalwood 33% Patchouli 31%
Only in Shi Eau de Parfum
Birch 52%

Accords

London Eau de Parfum Shi Eau de Parfum
100%
White Floral
55%
75%
Floral
100%
55%
Citrus
69%
Aquatic
66%
Leather
64%
30%
Musky
60%
40%
Fresh
57%
Smoky
57%
45%
Sweet
52%
Lactonic
51%
40%
Fruity
White Floral shared
100%
55%
Floral shared
75%
100%
Citrus shared
55%
69%
66%
64%
Musky shared
30%
60%
Fresh shared
40%
57%
57%
Sweet shared
45%
52%
51%
40%

Performance

London Eau de Parfum Shi Eau de Parfum
Long (6-10h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

London Eau de Parfum

Seasons

Best For:
Spring Autumn
Also Works:
Summer

Utterly perfect for spring with its lush white florals and gentle citrus lift, Burberry London also fits beautifully in mild fall weather. It can work in summer on cooler days but its floral richness may feel heavy in heat, while winter mutes its brightness.

Occasions

Best For:
Office Date Casual
Also Works:
Formal

Elegant yet approachable, this scent is ideal for daytime, dates, and office wear, offering a polished floral presence without being overwhelming. It is less suited to sporty or very formal black tie occasions.

Shi Eau de Parfum

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Occasions

Best For:
Office Casual Sport

Its clean, inoffensive profile and moderate sillage make it ideal for the office, casual wear, and sports. While its subtle elegance could work for understated dates, it lacks the bolder presence typically desired for formal events.

Similarity Breakdown

Overall
87%
Olfactory
98%
Notes
84%
Accord
72%
Key Similarities

Both share Floral, Citrus, Musky accords and Musk notes

Key Differences

Subtle differences in overall composition

Where to buy

London Eau de Parfum
Shi Eau de Parfum
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