This one's proper divisive: a love-it-or-hate-it scent. For some, it's the ultimate beach-holiday in a bottle, perfectly capturing sun-warmed skin and expensive lotion. Others just get a synthetic, harsh whiff of hairspray or even cleaning products.

Firey Island chases Bond No.9's Fire Island - that famous beach-and-suntan-lotion solar accord of ozone, neroli and creamy tuberose. The dupe nails the sunscreen-on-warm-skin vibe but renders it thinner and a little more synthetic, with the musky-floral base less rounded and longevity dialled down from Bond's marathon wear.