This one's a true crowd-pleaser, but let's not pretend it's going to reinvent the wheel. It's a solid, reliable fresh-woody scent that'll get you compliments and probably won't offend anyone. Good for a night out, but don't expect it to be a showstopper.

This one's a divisive affair. Hugo Intense swings between 'masterpiece' and 'synthetic headache' for many. Expect a bold, sweet apple that leans fresh rather than foodie, all backed by a surprisingly clean leather base. Love it or hate it, it's definitely not boring.