Mmmm
| Edp | Concentration | Edp |
| U | Gender | U |
| 2016 | Year | 2016 |
| ££ | Price Tier | £ |
Floral Indulgence
ScentArt
Which Should You Buy?
Divisive yet adored, Mmmm... is a polarising perfume. Some find it a sweet, playful comfort, a raspberry-caramel dream that evokes childhood nostalgia. Others recoil from a 'waxy-rancid lipstick' or 'cough syrup' accord that doesn't quite hit the mark. Sample first, this one's a true love-it-or-hate-it.
Floral Indulgence clones Juliette Has A Gun's Mmmm - that cosy fruity-floral of juicy raspberry melting into creamy vanilla, caramel and fluffy musk. The sweet, powdery comfort signature lands well; as a budget take the raspberry and caramel read a shade more candied and the soft, expensive musk haze is a little flatter.
Scent Profile
| Citrus | 7% | 7% |
| Floral | 44% | 45% |
| Fruity | 15% | 14% |
| Green | 5% | 5% |
| Sweet | 33% | 33% |
| Warm | 3% | 3% |
| Woody | 7% | 6% |
| Earthy | 6% | 6% |
| Animalic | 7% | 8% |
| Fresh | 8% | 8% |
Mood
Notes
Top Notes
Top Notes
Heart Notes
Heart Notes
Accords
Performance
Season and Occasion Fit
Seasons
Versatile across every season - no clear seasonal preference from wearers.
Occasions
Its moderate projection and sweet, comforting character make it suitable for casual wear or intimate dates. While some find it elegant, the gourmand qualities and perceived lack of strong sillage limit its formality and office appropriateness.
Seasons
The sweet raspberry-vanilla-caramel warmth is cosiest in cooler months, staying wearable in spring; summer heat makes it cloying.
Occasions
Easy and comforting for casual and daily wear, sweet enough to charm on a date; a touch informal for formal settings.
Similarity Breakdown
Both share Sweet, Fruity, Vanilla accords and Raspberry, Neroli notes
Subtle differences in overall composition
Where to buy
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