724 Eau de Parfum bottle 724
Edp Concentration Edp
U Gender U
2022 Year 2011
££££ Price Tier £
Summer White Eau de Parfum bottle Summer White

ScentArt

A
724
B
Summer White
Full Screen Compare

Which Should You Buy?

Our Verdict - 724 Eau de Parfum
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
Favourite
Our Verdict - Summer White Eau de Parfum
This one's a budget-friendly clean dream, perfect for an instant refresh. Expect a light, airy musk that whispers rather than shouts, ideal for everyday wear, though you'll want to reapply.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 14% 16%
Floral 33% 31%
Fruity 3% 4%
Green 3% 4%
Sweet 18% 16%
Warm 1% 1%
Woody 11% 10%
Earthy 0% 0%
Animalic 18% 18%
Fresh 26% 28%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
724 EdP
Summer White EdP

Notes

Shared Notes
Aldehydes 56% vs 41%
Only in 724 Eau de Parfum
Bergamot 44%
Only in Summer White Eau de Parfum
Grapefruit 33% Freesia 26%
Shared Notes
Jasmine 37% vs 28%
Only in 724 Eau de Parfum
Mock Orange 33% Sweet Pea 29%
Only in Summer White Eau de Parfum
Lily Of The Valley 27% Orange 23% Orchid 21%
Shared Notes
Musk 62% vs 65%
Sandalwood 37% vs 34%

Accords

724 Eau de Parfum Summer White Eau de Parfum
100%
Aldehydic
100%
99%
White Floral
88%
83%
Musky
94%
76%
Fresh
90%
77%
Citrus
83%
70%
Powdery
70%
66%
Floral
70%
61%
Sweet
Soapy
56%
54%
Fresh Spicy
44%
52%
Woody
Aldehydic shared
100%
100%
White Floral shared
99%
88%
Musky shared
83%
94%
Fresh shared
76%
90%
Citrus shared
77%
83%
Powdery shared
70%
70%
Floral shared
66%
70%
61%
56%
Fresh Spicy shared
54%
44%
52%

Performance

724 Eau de Parfum Summer White Eau de Parfum
Moderate (4-6h)
Longevity
Short (2-4h)
Moderate
Projection
Moderate
Moderate
Intensity
Light

Season and Occasion Fit

724 Eau de Parfum

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

Summer White Eau de Parfum

Seasons

Best For:
Summer

A summer scent - airy and clear, designed for hot weather.

Occasions

Best For:
Office Casual Sport

Its clean and subtle profile makes it highly suitable for casual settings and the office, where it won't offend. However, its poor longevity and minimal sillage mean it's not impactful enough for formal events or most dates, though it's great for post-gym freshness.

Similarity Breakdown

Overall
95%
Olfactory
100%
Notes
92%
Accord
91%
Key Similarities

Both share Aldehydic, Musky, Fresh accords and Jasmine, Aldehydes notes

Key Differences

Subtle differences in overall composition

Where to buy

724 Eau de Parfum
Summer White Eau de Parfum
also worth checking

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

Compare Another Pair

VS