Divisive, yet a certified compliment-puller. While some find it cloying or distinctly 'Axe-like', many others praise its sweet, masculine charm and impressive staying power. It's a love-it-or-hate-it scent that thrives in cold weather.

Grim follows Jean Paul Gaultier's Le Male Terrible, the sharper, drier, fresher spin on the barbershop classic. The grapefruit-and-pink-pepper opening over dry vetiver and sweet vanilla-amber reads recognisably, though the dupe flattens the contrast and fades faster than the original.