Max Forti

Max Forti is a long-running fine-fragrance reviewer of around 432k on YouTube who sits closer to the industry than most: he founded ScentXplore, described as the first hybrid international niche perfume convention, which since 2019 has connected brands, perfumers and creators. That gives his coverage genuine access and depth on the niche side, and it is worth knowing as context, because he is an industry connector rather than a purely outside reviewer, and he co-created a one-off limited edition (Xenial, 2023) with Redolessence. Best for niche-leaning viewers who want an evaluator with real industry reach, with that closeness to the trade kept in mind.