Redolessence

Steven Gavrielatos has run Redolessence on YouTube since 2012, which is about as long a track record as fragrance reviewing has: more than 5,000 videos and 139m views, plus a large TikTok following, and he also writes as a video content journalist for CaFleureBon. The style is measured and thorough rather than hyped, covering designer and niche with top-ten lists and perfumer interviews. For full disclosure, he co-created a one-off 500-bottle limited edition (Xenial, 2023) with Max Forti, but that is a single past project rather than an ongoing brand he is steering you toward. Best for anyone who wants a huge, consistent archive to check a fragrance against a long, level-headed record.