27 87 2016 Extrait

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Hashtag

by Daniela Andrier

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27 87 Hashtag is an Extrait de Parfum launched in 2016, created by Daniela Andrier. Hashtag opens with Violet Leaf and Aldehydes, settles into a heart of Iris and Frankincense, and dries down to a base of Musk and Cedar. 27 87's Hashtag carries a Favourite verdict, a musk-led wear.

This is a brilliantly divisive, modern, clean-yet-complex scent that sparks strong opinions. It's a fresh take on incense that will either make you swoon or recoil.
What our verdicts mean →
  • Modern
  • Clean
  • Edgy
  • Subtle
  • Sophisticated
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Hashtag Extrait bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Aldehydes64%
Violet Leaf36%
Heartas listed
Frankincense58%
Iris42%
Baseas listed
Musk52%
Cedar48%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its clean, fresh, and somewhat understated profile makes it highly suitable for casual wear and the office, avoiding anything too overpowering. While interesting, it might be too avant-garde for traditional formal events and its moderate performance makes it fine for light activity.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

It opens with a blast of aldehydic freshness and cool violet leaf, giving an immediate impression of crisp linen or even metallic sterility. As it settles, a clean, almost peppery frankincense emerges, interwoven with a subtle iris note that leans powdery rather than floral. The dry down is a soft, airy musk underpinned by a smooth cedar, leaving a long-lasting impression of minimalist elegance with an unexpected depth.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.