27 87

27 87 is a Barcelona-based niche perfume house founded in 2016 by German-born entrepreneur Romy Kowalewski. Multiple interviews with Kowalewski and retailer listings confirm that the brand was created to focus on the present moment rather than on historic brand myths, with inspiration drawn from contemporary life, digital culture, travel, and recent events. The name 27 87 refers both to Kowalewski’s date of birth and to the two unconventional bottle sizes offered by the brand, 27 ml and 87 ml, instead of standard 30, 50 or 100 ml formats.

From the outset, 27 87 has worked with established perfumers such as Mark Buxton to develop unisex eau de parfums produced in Barcelona. The first launches in 2016 included Wandervogel, Elixir de Bombe, #Hashtag, and Hamaca, later joined by fragrances like Genetic Bliss (2018), flaneur and rule of 72. The line is structured in thematic collections that reference different moods and social contexts, including digital life and economic concepts. The brand states that it uses high-quality materials sourced from well-regarded suppliers and emphasizes long-lasting formulas.

Design and presentation are deliberately stripped back. The white, rectangular bottles are described by the brand as blank pages meant to highlight the juice rather than elaborate packaging, aligning with their idea of “perfumes with no recall or past.” Production and creative work are rooted in Barcelona, and Kowalewski has cited the city’s mix of heritage and innovation, plus its Mediterranean atmosphere, as a direct influence on the brand’s style and development.