Cherry Who?

Cherry Who? starts from a small piece of storytelling: there really are cherry blossom trees in West London, and they really don't smell of anything, so this is the aroma Sarah McCartney imagined they should have. It opens on dark, ripe fruit rather than pale blossom - juicy, boozy cherry with a jammy, almost brandied edge, closer to hot cherry pie than to cherry sweets. Soft pink blossom runs alongside the fruit rather than behind it, keeping the opening from tipping into pure gourmand territory. As it develops, a touch of marzipan warmth comes through in the heart, before the base settles into something noticeably more grown-up: musk and vanilla with a powdery, balsamic quality, plus a mossy undertone that keeps the sweetness from turning cloying. It is fruity, but as one wearer put it, all grown up. Performance holds up well, with reviewers reporting strong longevity, particularly in warmer weather. It reads as generous rather than shy - a scent built to be noticed, with enough presence for daytime wear that wants a bit of personality. It was the first of a small cherry-themed pair made for a Korean fragrance partner, sister to the lighter, fresher Cherry Where? released after it. Where that one is transparent and petal-light, Cherry Who? is the richer, denser, more indulgent half of the two - closer to the house's gourmand-leaning work than to its purely floral side.