Euphoria

Initio's Side Effect earned its reputation as a genuinely intoxicating niche release - a rum-and-tobacco accord built with real weight and a slightly dangerous, boozy edge. Euphoria follows the same script: rum and cinnamon open it with a warm, spiced kick, a tobacco-and-saffron heart smoulders through the middle, and vanilla, sandalwood and musk round out a soft, warm base. The character is close - anyone who loves the original's warm, seductive tobacco vibe will recognise it here - but Initio's version carries more genuine smoke and bitterness in its tobacco accord, where Aromara's leans sweeter and more straightforwardly gourmand, trading some of that dangerous edge for approachability. At 35% Extrait it wears for hours, matching the long-lasting reputation of the niche original. This is unmistakably a night-out fragrance - too warm and heavy for daytime or summer, but a strong, seductive choice for cold-weather dates and evenings where a little danger is the point.