Aromara

Aromara is a UK online fragrance retailer based in Luton, England, established in 2020 as an online fragrance project during a period of rising interest in home-based shopping. The brand builds its catalogue around named, inspired-by recreations of well-known designer and niche scents, aliasing each product rather than naming the original outright, such as Eventus (inspired by Creed Aventus) and Rouge (inspired by Maison Francis Kurkdjian Baccarat Rouge 540). Every bottle is sold at a stated 35% Extrait de Parfum concentration, which Aromara markets as the strongest disclosed concentration among UK dupe sellers, backed by a 7-plus hour longevity claim and a 60-day money-back guarantee. The range spans men's, women's and unisex fragrances with frequent bundle offers such as buy-two-get-one-free, positioning the brand firmly in the budget-to-mid dupe market. Aromara's self-stated identity leans on transparency and understatement rather than aggressive marketing, presenting itself as a straightforward, accuracy-focused alternative to designer and niche perfumery at a fraction of the price.