Ex Nihilo

Ex Nihilo launched in Paris in 2013, founded by Sylvie Loday, Olivier Royère, and Benoît Verdier. The name, Latin for 'out of nothing,' reflects its approach to perfumery without preconceived references, granting perfumers carte blanche for disruptive creations using exclusive materials. Flagship fragrances include Fleur Narcotique, Blue Talisman, Lust In Paradise, French Affair, and The Hedonist, with recent expansions to Extrait concentrations and limited editions like Lust In Paradise Riviera and the upcoming Lust In Paradise Extrait in April 2026.

The brand emphasizes personalization through numbered bespoke bottles, in-store masterclasses, and the Osmologue system for demi-bespoke fragrances developed with master perfumers. L Catterton acquired a minority stake from Eurazeo in January 2026, supporting growth to nearly EUR 115 million in global retail sales that year, with 80 US points of sale including 40 department stores and standalone boutiques in Paris, Los Angeles, and Hong Kong.

Ex Nihilo plans US flagship stores in New York, Florida, and Texas by 2028, alongside a London presence and Dubai Mall reopening, focusing on service culture and data-driven expansion while simplifying its product lineup around core scents.