Gissah

Gissah is a Kuwait-born perfume house founded in 2019 by Bashar Al-Ameer, with its name derived from the Arabic word for “story” or “tale.” The brand positions each fragrance as a self-contained narrative, drawing heavily on Middle Eastern olfactory traditions while working within a modern, international niche framework. Gissah’s own timeline notes its origins in Kuwait in 2019, while external sources point to its earliest releases appearing around 2020.

The brand’s collections, such as the Signature and Endless Love lines, lean into rich, layered compositions that often feature oud, amber, and musks, frequently accented with bright citruses, aromatic herbs, or florals. Releases like Imperial Valley (launched in 2021) showcase this structure, with a contrast of sparkling top notes over a dense woody-ambery base. Gissah markets itself across the Gulf region and beyond, highlighting cultural heritage, narrative-driven themes, and an emphasis on high-quality raw materials.

While still relatively young, Gissah has expanded its catalog rapidly, targeting enthusiasts of contemporary Arabian-style perfumery who enjoy pronounced, long-lasting scents. The brand communicates a clear focus on storytelling, memory, and emotion in its own “Our Story” materials, tying each new collection to specific concepts or moods. This approach places Gissah in the growing segment of GCC-based niche/Arabian houses that aim to appeal both to local audiences accustomed to strong scents and to global consumers seeking an accessible entry into modern Middle Eastern perfumery.