Acquired

Avon 2004 EDP

F £

Today

by Olivier Cresp

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Avon Today is an Eau de Parfum launched in 2004, created by Olivier Cresp. Today opens with Cactus, Stephanotis, and Freesia, settles into a heart of Hibiscus, Floral, Orange Blossom, and Tuberose, and dries down to a base of Woody, Musk, Cedar, and Rose. Avon's Today carries an Acquired verdict, a white floral-led wear.

Avon Today is an absolute powerhouse of modern white florals; a divisive gem that punches well above its weight class. Some find it a classy, timeless masterpiece, while others are put off by its perceived synthetic edge or assertive floral character. Either way, it's definitely not one to miss.
  • Bright
  • Clean
  • Classic
  • Elegant
  • Fresh
Today Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Office Date Formal
Also Works:
Casual

Its strong projection and white floral dominance make it suitable for dates and formal events, commanding attention without being overtly sensual. It's often deemed appropriate for the office due to its clean, 'put-together' vibe, though some may find it too loud for close quarters. While versatile, it leans away from purely casual or sporty settings due to its intensity and refined character.

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Layer

Building a fragrance wardrobe? See what layers well with Today Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Imagine stepping into a humid conservatory, where the air is thick with the sweet, heady perfume of tuberose and orange blossom, underscored by the crisp, green freshness of freesia and a surprising hint of cactus sap. This floral explosion mellows into a clean, musky base with touches of rose and cedar, creating an elegant and long-lasting scent that is both sophisticated and inviting. It's a bouquet of white flowers, dewy and vibrant, with a unique aquatic hint.