Avon 2012 EDT

M ££ Statement

Urban Edge

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Avon Urban Edge is an Eau de Toilette launched in 2012. Urban Edge opens with Violet, Grass, and Clary Sage, settles into a heart of Patchouli, Jasmine, and Nutmeg, and dries down to a base of Suede, Amber, and Iris. Avon's Urban Edge carries a Statement verdict, a floral-led wear.

This budget-friendly Avon offering is divisive, a love-it-or-hate-it affair. Some find it a comforting, unique suede-violet blend, others a headache-inducing, heavy mess. Don't expect Dior, but it might surprise you.
What our verdicts mean →
  • Edgy
  • Clean
  • Warm
  • Confident
  • Relaxed
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Urban Edge Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Casual
Also Works:
Office

With moderate longevity and sillage, this isn't overpowering, making it decent for casual wear or the office. Its unique profile isn't typically suited for formal events or sports, and it's not a go-to date night scent.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Urban Edge opens with an earthy, green burst of violet and grass, sharpened by clary sage. As it settles, a warm, slightly spicy heart emerges with patchouli and nutmeg, adding a touch of depth. The base is where the character truly develops, settling into a soft, leathery suede intertwined with powdery iris and a warm amber embrace.

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Compare & Pair

Layer

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.