Denim EDT

M £ Statement

Original

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Denim Original is an Eau de Toilette. Original opens with Bergamot, Petitgrain, and Clary Sage, settles into a heart of Frankincense, and dries down to a base of Amber, Cedar, and Vetiver. Denim's Original carries a Statement verdict, a musk-led wear.

Denim Original is a ridiculously good value throwback. It's a proper masculine powerhouse, not for the faint-hearted or those precious about smelling "modern". Embrace the old-school charm and the compliments from those who appreciate a true classic - if you don't mind smelling like a rugged, ax-wielding bear-fighter.
What our verdicts mean →
  • Bold
  • Classic
  • Clean
  • Masculine
  • Elegant
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Original Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual Sport
Also Works:
Date

Its bold, old-school aromatic and woody accords, combined with its strong performance, make it less suitable for a typical office environment. However, its clean, masculine profile and 'gym-scent' mentions make it excellent for casual wear and sport, while its classic appeal can work for a confident date or a less stuffy formal event.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

This one hits you with a sharp, green aromatic opening of clary sage and zingy bergamot, cut with a hint of petitgrain’s leafy bitterness. The heart plunges into bold, almost smoky frankincense, grounding the fresh top notes with a resinous warmth. It settles into a robust, earthy base of vetiver, amber, and cedar, delivering a distinctly woody and slightly spiced dry-down that lingers with an unmistakable masculine presence.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.