Dior 2024 Edp

U £££££

New Look

by Francis Kurkdjian

Dior New Look is an Eau de Parfum launched in 2024, created by Francis Kurkdjian. New Look opens with Aldehydes, settles into a heart of Frankincense, and dries down to a base of Amber. Dior's New Look carries a Statement verdict, a amber-led wear.

This one is as divisive as they come - you'll either adore its futuristic, clean, and cool vibe or find it utterly repellent, like a metallic punch to the nose. Not one for the faint-hearted, nor for a blind buy.
  • Modern
  • Edgy
  • Clean
  • Sophisticated
  • Cool
New Look Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 5%
Floral 8%
Fruity 0%
Green 0%
Sweet 22%
Warm 28%
Woody 10%
Earthy 18%
Animalic 8%
Fresh 27%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Amber
100%
Aldehydic
93%
Fresh
68%
Soapy
49%

Notes

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Also Works:
Formal

Its sharp, aldehydic opening can be overwhelming for close quarters like the office, and it's far too avant-garde for a relaxed date. However, its sophisticated and clean nature makes it a compelling choice for formal events where you want to stand out, though some will find it too 'cold' for such an occasion.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Opening with a sharp, effervescent burst of aldehydes, New Look immediately hits you with a clean, almost sterile freshness. This swiftly segues into a cool, dignified frankincense, evoking sacred spaces yet feeling thoroughly modern. A smooth amber base grounds the composition, adding a subtle warmth to its otherwise stark, ethereal character, creating a fascinating interplay of cold and warm, clean and deep.