No.309 Daisy

Daisy is Eden Perfumes' vegan alternative to Marc Jacobs' 2007 cult classic, a fragrance that helped define an entire era of fresh, energetic floral-woody scents. It opens with juicy wild strawberry and tart grapefruit, brightened by green violet leaf, capturing that instantly recognisable sparkly, fruity freshness the original is known for. Through the heart, jasmine, violet and gardenia combine for a soft, feminine floral accord, echoing Daisy's signature white-violet-and-jasmine combination without tipping into anything heavy or overly sweet. The base settles into sandalwood, musk and vanilla, giving a clean, woody-musky finish that keeps the overall composition light and easy-wearing rather than dense or long-lasting. Where the Marc Jacobs original has genuine cult status for its all-day performance and universal appeal, this alternative runs shorter and slightly flatter through the dry-down, a common trade-off in budget reformulations. It still captures the essential Daisy mood: a sparkly, youthful, fruity-floral scent that works for daytime wear, whether running errands or heading to brunch. Best suited to spring and summer, No.309 is an accessible way to experience Daisy's signature strawberry-violet-jasmine journey without the designer price tag, even if it doesn't quite match the original's staying power.