French Avenue 2024 EDP

U £ Acquired

Sultan The Founder

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French Avenue Sultan The Founder is an Eau de Parfum launched in 2024. Sultan The Founder opens with Amber, Oud, and Patchouli, settles into a heart of Cashmere Wood, Oakmoss, and Ambrette, and dries down to a base of Civet, Labdanum, and Amberwood. French Avenue's Sultan The Founder carries an Acquired verdict, a musk-led wear.

This one's a bit of a wildcard, a love-it-or-hate-it kind of scent. While some find the oud fruity and alluring, a vocal minority can't get past a decidedly 'fecal' opening. If you like your musky, woody scents on the bold side, it's a winner, but sample first.
What our verdicts mean →
  • Confident
  • Bold
  • Mysterious
  • Luxurious
  • Warm
£18.99 at Imperian 80ml Check price on → Check prices ↓
Sultan The Founder Eau de Parfum bottle
Inspired by
Imperial Valley by Gissah
3%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Imperial Valley the original Sultan The Founder inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Its potent performance and strong, distinctive oud and animalic accords make it unsuitable for most office environments. It shines on dates and formal evenings, where its sophisticated, bold character can make a strong impression. Casual wear is possible if you're looking to make a statement, but it's far too heavy for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Oakmoss Evernia prunastri extract from Oakmoss

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Sultan The Founder opens with a rich, dark blend of oud, earthy patchouli, and warm amber, immediately establishing its commanding presence. As it settles, the heart introduces a smooth, almost fluffy cashmere wood intertwined with the subtle muskiness of ambrette and a hint of green oakmoss. The base plunges into animalic depths with civet and the resinous warmth of labdanum and amberwood, creating a long-lasting, powerful trail.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Sultan The Founder Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Sultan The Founder Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 23 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.