Giorgio Armani 2024 Edp

U £££££

Haute Couture en Jeu

by Nicolas Bonneville

Giorgio Armani Haute Couture en Jeu is an Eau de Parfum launched in 2024, created by Nicolas Bonneville. Haute Couture en Jeu opens with Basil and Bergamot, settles into a heart of Rose, Iris, and Geranium, and dries down to a base of Ambrette, Musk, Cedar, and Amber. Giorgio Armani's Haute Couture en Jeu carries an Acquired verdict, a herbal-led wear.

This one's a divisive affair. Despite the pretty bottle suggesting something soft, it's a sharply green, basil-heavy rose that some find invigoratingly sophisticated, and others, just a pricy geranium blast. Not for the faint of heart, or wallet.
  • Confident
  • Subtle
  • Sophisticated
  • Fresh
  • Edgy
Haute Couture en Jeu Eau de Parfum bottle

Profile

Character

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 15%
Floral 30%
Fruity 2%
Green 20%
Sweet 13%
Warm 10%
Woody 8%
Earthy 5%
Animalic 14%
Fresh 18%
Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Rose
92%
Aromatic
86%
Musky
64%
Floral
60%

Performance

Longevity
Long (6-10h)
Projection
Moderate
Intensity
Strong

Best Seasons

Best For:
Spring Fall
Also Works:
Summer

Built for the cooler edges of the year - spring and autumn pair best.

Best Occasions

Best For:
Casual
Also Works:
Office

Its fresh, aromatic character with a sophisticated, not-too-loud projection makes it suitable for office wear and casual settings, especially during the day. The sharper, green notes might be a bit too unconventional for many formal events or romantic dates.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Haute Couture en Jeu opens with a strikingly fresh and peppery burst of basil, underscored by bright bergamot. This gives way to a prominent, sometimes sharp, blend of rose and geranium, leaning into a distinctly green and aromatic heart. The drydown settles into subtle musky and woody notes of ambrette, cedar, and amber, retaining a clean, somewhat bitter edge. It's a scent that challenges expectations with its unique spicy-green floral character.