H&M 2024 EDP

F £ Favourite

Social Butterfly

Composed by Firmenich

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H&M Social Butterfly is an Eau de Parfum launched in 2024. Social Butterfly opens with Apple Blossom, Lemon, Mandarin, and Honeysuckle, settles into a heart of Ylang-Ylang and Vanilla, and dries down to a base of Toffee, Cashmere Wood, and Musk. H&M's Social Butterfly carries a Favourite verdict, a sweet-led wear.

This affordable charmer has a dedicated fan base, offering a sweet, creamy gourmand experience that many compare to Lush's American Cream or Prada Candy. A few find it a bit too synthetic, but for most, it's a delightful, easy-wearing treat that punches above its price point.
  • Cozy
  • Playful
  • Warm
  • Clean
  • Relaxed
Social Butterfly Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date

Its intimate projection and unoffensive sweetness make it suitable for office and casual wear, as many users attested. However, its gourmand profile and subtle nature mean it's less ideal for formal settings or vigorous sport.

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Layer

Wear two at once. See what layers well with Social Butterfly Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Social Butterfly Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Opens with a sweet and bright burst of apple blossom, lemon, and mandarin, quickly mellowing into a creamy heart of vanilla and rich ylang-ylang. The dry down is a comforting embrace of toffee and cashmere wood, underpinned by a soft, musky warmth, creating a delectable gourmand that feels both light and luxurious.