H&M 2024 EDP

F £ Favourite

Social Butterfly

Composed by Firmenich

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H&M Social Butterfly is an Eau de Parfum launched in 2024. Social Butterfly opens with Apple Blossom, Lemon, Mandarin, and Honeysuckle, settles into a heart of Ylang-Ylang and Vanilla, and dries down to a base of Toffee, Cashmere Wood, and Musk. H&M's Social Butterfly carries a Favourite verdict, a sweet-led wear.

This affordable charmer has a dedicated fan base, offering a sweet, creamy gourmand experience that many compare to Lush's American Cream or Prada Candy. A few find it a bit too synthetic, but for most, it's a delightful, easy-wearing treat that punches above its price point.
What our verdicts mean →
  • Cozy
  • Playful
  • Warm
  • Clean
  • Relaxed
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Social Butterfly Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date

Its intimate projection and unoffensive sweetness make it suitable for office and casual wear, as many users attested. However, its gourmand profile and subtle nature mean it's less ideal for formal settings or vigorous sport.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Opens with a sweet and bright burst of apple blossom, lemon, and mandarin, quickly mellowing into a creamy heart of vanilla and rich ylang-ylang. The dry down is a comforting embrace of toffee and cashmere wood, underpinned by a soft, musky warmth, creating a delectable gourmand that feels both light and luxurious.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.