H&M 2024 Edp

U £

Social Butterfly

Name: Social Butterfly Eau de Parfum
Brand: H&M

H&M Social Butterfly is an Eau de Parfum launched in 2024, created by dsm-firmenich. Social Butterfly opens with Apple Blossom, Lemon, Mandarin, and Honeysuckle, settles into a heart of Ylang-Ylang and Vanilla, and dries down to a base of Cashmere Wood, Musk, and Toffee. H&M's Social Butterfly carries a Favourite verdict, a sweet-led wear.

This affordable charmer has a dedicated fan base, offering a sweet, creamy gourmand experience that many compare to Lush's American Cream or Prada Candy. A few find it a bit too synthetic, but for most, it's a delightful, easy-wearing treat that punches above its price point.

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Cozy
Playful
Warm
Clean
Relaxed

ScentArt

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Profile

Citrus 14%

Floral 25%

Fruity 6%

Green 2%

Sweet 45%

Warm 10%

Woody 7%

Earthy 2%

Animalic 10%

Fresh 12%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

Sweet

100%

Vanilla

86%

Citrus

63%

Musky

63%

Yellow Floral

60%

Notes

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Best For:

Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:

Office Casual

Also Works:

Date

Its intimate projection and unoffensive sweetness make it suitable for office and casual wear, as many users attested. However, its gourmand profile and subtle nature mean it's less ideal for formal settings or vigorous sport.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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About

Opens with a sweet and bright burst of apple blossom, lemon, and mandarin, quickly mellowing into a creamy heart of vanilla and rich ylang-ylang. The dry down is a comforting embrace of toffee and cashmere wood, underpinned by a soft, musky warmth, creating a delectable gourmand that feels both light and luxurious.