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Jo Loves 2024 EDP

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With Love From Positano

by Jo Malone

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Jo Loves With Love From Positano is an Eau de Parfum launched in 2024, created by Jo Malone. With Love From Positano opens with Bergamot, Orange, and Star Anise. Jo Loves's With Love From Positano carries a Favourite verdict, a anis-led wear.

This one's a puzzle - marketed as new, but the internet's buzzing about its uncanny resemblance to a discontinued scent. It's a citrus-forward choice, but don't expect much anis; it's mostly orange, bright and simple.
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  • Clean
  • Bold
  • Bright
  • Calm
  • Confident
With Love From Positano Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Anis
100%
Citrus
100%
Soft Spicy
93%
Floral
62%
Powdery
53%
Fresh Spicy
51%

ScentArt

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Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh and clean citrus profile makes it suitable for office wear and casual settings, offering a light, unobtrusive presence. It's less suited for formal events where something more complex or sophisticated might be preferred.

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Layer

Wear two at once. See what layers well with With Love From Positano Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements With Love From Positano Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

It hits you with a sharp, zesty burst of orange and bergamot, almost like pure fruit essential oil. That bright citrus is meant to be softened by a hint of star anis, though some noses might struggle to pick it out. The overall impression is a fresh, uncomplicated fragrance, heavily leaning on its vibrant citrus heart with a subtle, soft spicy whisper.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.