Jo Loves 2024 Edp

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With Love From Positano

by Jo Malone

Jo Loves With Love From Positano is an Eau de Parfum launched in 2024, created by Jo Malone. With Love From Positano settles into a heart of Orange, Star Anise, and Bergamot. Jo Loves's With Love From Positano carries a Favourite verdict, a anis-led wear.

This one's a puzzle - marketed as new, but the internet's buzzing about its uncanny resemblance to a discontinued scent. It's a citrus-forward choice, but don't expect much anis; it's mostly orange, bright and simple.
  • Clean
  • Bold
  • Bright
  • Calm
  • Confident
With Love From Positano Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 46%
Floral 8%
Fruity 9%
Green 2%
Sweet 24%
Warm 29%
Woody 0%
Earthy 2%
Animalic 0%
Fresh 21%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Anis
100%
Citrus
100%
Floral
62%
Powdery
53%

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh and clean citrus profile makes it suitable for office wear and casual settings, offering a light, unobtrusive presence. It's less suited for formal events where something more complex or sophisticated might be preferred.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

It hits you with a sharp, zesty burst of orange and bergamot, almost like pure fruit essential oil. That bright citrus is meant to be softened by a hint of star anis, though some noses might struggle to pick it out. The overall impression is a fresh, uncomplicated fragrance, heavily leaning on its vibrant citrus heart with a subtle, soft spicy whisper.