Jo Loves 2024 EDP

U £££££ Favourite

With Love From Positano

by Jo Malone

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Jo Loves With Love From Positano is an Eau de Parfum launched in 2024, created by Jo Malone. With Love From Positano opens with Bergamot, Orange, and Star Anise. Jo Loves's With Love From Positano carries a Favourite verdict, a fresh-led wear.

This one's a puzzle - marketed as new, but the internet's buzzing about its uncanny resemblance to a discontinued scent. It's a citrus-forward choice, but don't expect much anis; it's mostly orange, bright and simple.
What our verdicts mean →
  • Clean
  • Bold
  • Bright
  • Calm
  • Confident
With Love From Positano Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

ScentArt Gallery What is ScentArt?

Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Built on anis, citrus and soft spicy - a composition that sits best in spring, summer and autumn.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh and clean citrus profile makes it suitable for office wear and casual settings, offering a light, unobtrusive presence. It's less suited for formal events where something more complex or sophisticated might be preferred.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

It hits you with a sharp, zesty burst of orange and bergamot, almost like pure fruit essential oil. That bright citrus is meant to be softened by a hint of star anis, though some noses might struggle to pick it out. The overall impression is a fresh, uncomplicated fragrance, heavily leaning on its vibrant citrus heart with a subtle, soft spicy whisper.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.