Jorum Studio 2025 Edp

U ££

Pluck!

by Euan McCall

Jorum Studio Pluck! is an Eau de Parfum launched in 2025, created by Euan McCall. Pluck! opens with Lavender, Basil, Blackcurrant, and Pine, and dries down to a base of Birch Tar, Vetiver, Fir Resin, and Tomato. Jorum Studio's Pluck! carries a Favourite verdict, a aromatic-led wear.

Pluck! is a divisive scent experience, heralded by some as refreshingly unique and by others as a misstep, drying down to something more common. You'll either get photorealistic tomato vine bliss or a disappointing deodorant fougere.
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  • Fresh
  • Clean
  • Edgy
  • Masculine
  • Bold
Pluck! Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 3%
Floral 9%
Fruity 5%
Green 33%
Sweet 5%
Warm 13%
Woody 28%
Earthy 12%
Animalic 4%
Fresh 19%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Aromatic
100%
Fresh Spicy
96%
Green
61%
Woody
60%
Herbal
49%

Notes

Top Notes

Tomato Leaf 18% Geranium 17% Sichuan Pepper 15% Lavender 15% Basil 13% Pine 11% Blackcurrant 10%

Base Notes

Vetiver 24% Birch Tar 21% Tomato 20% Fir Resin 19% Sandalwood 16%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Summer
Also Works:
Spring Fall

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Date

Its refreshing, green, and spicy accords make it a brilliant fit for casual and sport settings, especially in hot weather. While its uniqueness could work for a relaxed date, its strong sillage initially and polarizing reception make it less suitable for formal events or a conservative office.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Pluck! opens with a vibrant, green blast of tomato leaf and basil, sharpened by peppery Sichuan and the aromatic lift of lavender and geranium. As it settles, the green woody undertones of fir resin and vetiver emerge, grounded by the earthy sweetness of birch tar and sandalwood. The tomato note persists, evolving from fresh vine to a more rounded, almost gourmand, quality.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.