Jorum Studio 2025 EDP

U ££ Favourite

Pluck!

by Euan McCall

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Jorum Studio Pluck! is an Eau de Parfum launched in 2025, created by Euan McCall. Pluck! opens with Pine, Lavender, Geranium, and Sichuan Pepper, and dries down to a base of Tomato, Sandalwood, Vetiver, and Birch Tar. Jorum Studio's Pluck! carries a Favourite verdict, a green-led wear.

Pluck! is a divisive scent experience, heralded by some as refreshingly unique and by others as a misstep, drying down to something more common. You'll either get photorealistic tomato vine bliss or a disappointing deodorant fougere.
What our verdicts mean →
  • Fresh
  • Clean
  • Edgy
  • Masculine
  • Bold
Pluck! Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer
Also Works:
Spring Fall

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Date

Its refreshing, green, and spicy accords make it a brilliant fit for casual and sport settings, especially in hot weather. While its uniqueness could work for a relaxed date, its strong sillage initially and polarizing reception make it less suitable for formal events or a conservative office.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Pluck! opens with a vibrant, green blast of tomato leaf and basil, sharpened by peppery Sichuan and the aromatic lift of lavender and geranium. As it settles, the green woody undertones of fir resin and vetiver emerge, grounded by the earthy sweetness of birch tar and sandalwood. The tomato note persists, evolving from fresh vine to a more rounded, almost gourmand, quality.

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Where to buy

Prices for the United States ·


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