Lattafa 2023 Edp

U ££

Ajwaa

Lattafa Ajwaa is an Eau de Parfum launched in 2023. The fragrance opens with Date, Elemi, Bergamot, and Lemon, settles into a heart of Licorice and Myrrh, and dries down to a base of Incense and Benzoin.

Our verdict on Ajwaa: Favourite

Ajwaa is a polarizing beast, a bold Middle Eastern gourmand that delivers a unique blend of sweet dates and prominent licorice. It's a love-it-or-hate-it affair, but for those who get it, it's a 'niche as hell' treasure that smells far more expensive than it is.
  • Bold
  • Luxurious
  • Mysterious
  • Soft
  • Elegant
Ajwaa Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 13%
Floral 1%
Fruity 3%
Green 4%
Sweet 33%
Warm 29%
Woody 8%
Earthy 17%
Animalic 4%
Fresh 10%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its intensity and uniqueness make it unsuitable for most office environments, as noted by reviewers. It shines in cooler weather casual and date settings, with enough sophistication for formal events where a bold statement is desired, but its potent projection would be overpowering for sport.

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Where to buy

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About

Ajwaa opens with a burst of bright lemon and bergamot, quickly introducing the star: oven-roasted dates, sticky and rich. The heart reveals a strong, almost chewy black licorice, intertwined with the resinous depth of myrrh. It then settles into a warm, balsamic base of incense and benzoin, creating a smoky, sweet aura with an intriguing edge.