Favourite

Lattafa 2023 EDP

U ££

Ajwaa

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Lattafa Ajwaa is an Eau de Parfum launched in 2023. Ajwaa opens with Date, Bergamot, Lemon, and Elemi, settles into a heart of Licorice and Myrrh, and dries down to a base of Benzoin and Incense. Lattafa's Ajwaa carries a Favourite verdict, a amber-led wear.

Ajwaa is a polarizing beast, a bold Middle Eastern gourmand that delivers a unique blend of sweet dates and prominent licorice. It's a love-it-or-hate-it affair, but for those who get it, it's a 'niche as hell' treasure that smells far more expensive than it is.
  • Bold
  • Luxurious
  • Mysterious
  • Soft
  • Elegant
Ajwaa Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its intensity and uniqueness make it unsuitable for most office environments, as noted by reviewers. It shines in cooler weather casual and date settings, with enough sophistication for formal events where a bold statement is desired, but its potent projection would be overpowering for sport.

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Layer

Building a fragrance wardrobe? See what layers well with Ajwaa Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Ajwaa opens with a burst of bright lemon and bergamot, quickly introducing the star: oven-roasted dates, sticky and rich. The heart reveals a strong, almost chewy black licorice, intertwined with the resinous depth of myrrh. It then settles into a warm, balsamic base of incense and benzoin, creating a smoky, sweet aura with an intriguing edge.