LoveShackFancy 2025 EDT

F ££££ Favourite

Secret Crush

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LoveShackFancy Secret Crush is an Eau de Toilette launched in 2025. Secret Crush settles into a heart of Champagne Rosé, Cream, Musk, and Sandalwood. LoveShackFancy's Secret Crush carries a Favourite verdict, a sweet-led wear.

A divisive vanilla from LoveShackFancy. Some say it's an airy, sparkling dream, others can't get past a weird 'vegetal' or 'rubber' note. Performance concerns plague almost everyone. If you get a good batch and skin chemistry, it's a lovely though overpriced skin scent.
What our verdicts mean →
  • Cozy
  • Relaxed
  • Playful
  • Sweet
  • Feminine
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Secret Crush Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date

Its intimate projection and light, inoffensive gourmand profile make it ideal for office, casual wear, and even some date settings where subtlety is preferred. It's far too understated and sweet for formal events or vigorous activities.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Secret Crush opens with a faint fizzy pop, hinting at champagne rosé, quickly settling into a creamy, lactonic vanilla heart. Coconut adds a subtle tropical sweetness, while a soft musk and sandalwood base provide a clean, gentle dry down. It's a delicate gourmand, light as air, like a frosted Chantilly cream, never heavy or cloying.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.