Lush 2012 EDP

U ££ Acquired

25:43

by Mark Constantine

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Lush 25:43 is an Eau de Parfum launched in 2012, created by Mark Constantine. Lush's 25:43 carries an Acquired verdict, a sweet-led wear.

Lush's 25:43 is a proper Marmite scent - some adore its weird, evolving sweetness, calling it unique and addictive, while others find it sickly, cloying, or just plain weird. It's a bold, unconventional choice for those who want to smell unlike anyone else.
What our verdicts mean →
  • Unique
  • Bold
  • Warm
  • Playful
  • Modern
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25:43 Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its moderate longevity and sillage mean it won't overpower an office, but the strong gourmand and sweet elements make it better suited for casual outings or dates where its unique character can shine. It's too playful and sweet for formal events and entirely unsuitable for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Cymbopogon Schoenanthus Oil from Lemongrass
  • Lemongrass Cymbopogon Flexuosus Oil from Lemongrass
  • Vanillin from Vanilla
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Kicking off with a sharp, zesty explosion of lime and lemongrass, this scent quickly morphs. The initial citrus rush mellows, making way for a warm, gourmand heart where creamy vanilla and tonka bean intertwine with a rich, slightly smoky caramel. Hints of ylang-ylang and dry hay add a unique depth, making for a sweet-yet-fresh, almost gingerbread-like drydown that lingers with comforting warmth.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.