Lush 2004 EDT

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Keep It Fluffy

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Lush Keep It Fluffy is an Eau de Toilette launched in 2004. Keep It Fluffy opens with Bergamot and Orange Blossom, settles into a heart of Rose, Jasmine, and Ylang-Ylang, and dries down to a base of Musk, Sandalwood, and Vanilla. Lush's Keep It Fluffy carries a Favourite verdict, a floral-led wear.

A gentle floral fragrance with a powdery finish - perfect for those who favor understated elegance.
What our verdicts mean →
  • Subtle
  • Fresh
  • Modern
  • Elegant
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Keep It Fluffy Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Fall Winter

The powdery and floral accords make it ideal for spring, while the mildness fits cooler fall days without overpowering.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its subtle projection and powdery nature make it suitable for casual settings and dates. It might not stand out enough for formal or sporty occasions.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Keep It Fluffy is a delicate blend of floral and powdery notes. A soft touch of sweet musk lingers, creating a gentle aura that's subtle yet inviting. Perfect for those who appreciate sophistication without boldness. Bergamot and orange blossom brighten the opening, rose, jasmine and ylang-ylang build a soft floral heart, and sandalwood and vanilla settle underneath for a warm, comforting finish.

Similar

Alternatives

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Compare & Pair

Layer

Wear two at once. See what layers well with Keep It Fluffy Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Keep It Fluffy Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.